A pictogram is a bar or column chart constructed using icons instead of bars to represent values. The main advantage of pictograms is that the chosen icon clearly communicates what the data represents, making interpretation easier—especially for non-expert audiences. Since pictograms are not commonly used, they can also serve as attention-grabbing visuals. However, if the icon is poorly chosen or not clearly relevant to the subject, it may lead to misunderstandings or misinterpretation of the data.